Ultracasual Games on iOS in New Zealand: Q2 2025 Performance

In the second quarter of 2025, the ultracasual gaming market on iOS in New Zealand showcased diverse performance trends across the top five applications. According to data from Sensor Tower, these games experienced varying levels of success in terms of downloads, revenue, and active users.

PlaySlime:Slime Simulator Game from Slime Simulator Studio maintained a steady weekly revenue, peaking at around $201 in late June. Weekly downloads hit a high of approximately 229 in mid-April, while active users hovered around 1.5K, ending the quarter with a slight uptick.

Perfect Tidy by ABI GLOBAL LTD. saw its weekly revenue fluctuate, reaching $115 by the end of June. Downloads peaked at over 2K in mid-April, and active users showed a significant presence, starting at 2.7K and peaking at approximately 8.5K in late April.

World of Slime Simulator Games from Solid Apps INC experienced modest revenue, with a peak of $51 at the start of the quarter. Downloads remained low, while active users saw a gradual decrease, ending the quarter at 22.

Pop It - Fidget Toys by Edujoy Games S.L. showed an increase in weekly revenue, reaching $61 in mid-June. Weekly downloads were minimal, peaking at 22 in early May.

Diamond Painting ASMR Coloring, developed by Crazy Labs, had a revenue peak of $90 at the start of the quarter, with active users remaining stable around 17 by the end of June.

These insights provide a glimpse into the dynamic nature of ultracasual games in New Zealand during Q2 2025. For more detailed analytics and trends, visit Sensor Tower for comprehensive insights.